Program 1:
Appear on topYou appear on the top of the Mortgage Directory of a state
Your audience will be those who view the Mortgage Directory of that state. |
Your company's name will appear on top of the Mortgage
Directory of the state, with up to 40 words of description
of your services, and with link back to your web site.
If your company is located in a city of that state, the
same listing (that is, with up to 40 words of description and
placed on top of the list for that city) will also appear in
the list for that city, as our directory is listed according to
cities.
See
an example (Illinois)
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Cost:
$60/year
rate valid as of April 1999 and until modified
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Program 2:
Target a cityYou appear exclusively
on a city's page
You will be the ONLY mortgage firm featured in that city.
Your audience will be homebuyers who visit that city page. Unlike
program 1, where you appear only in the Mortgage Directory, this
program lets homebuyers see you even if they do not come to the
Mortgage Directory.
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Your company's name will appear
on the page of the city of your choice, with up to 40 words of
description of your services, and with link back to your web site.
Advantage of this program:
- target a single city
- exclusive - you are the only mortgage firm on that page
- great exposure (relative to program 1) - many homebuyers
will go quickly to the city where they search for houses
See
an example (Hurd Mortgage Co. in Colorado Springs, CO)
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Cost:
$60/year
rate valid as of April 1999 and until modified
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Program 3:
Target a stateYour display ad appear
in a whole column on a state page of both the Mortgage Directory
and the property search area.
Most of our visitors who are interested in that state will be your
audience.
You target a state!
This program is available to only one mortgage firm per state.
You are the only mortgage firm featured on that state page!
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Whether a homebuyer is interested in houses or mortgage, he/she
must go to a state. Now you can erect your billboard on the entrance
to that state in both the mortgage and the property area. And that's
a very big billboard! It's a DISPLAY ad occupying an entire column
on that state page with detailed description of your services and
with multiple links to the various parts of your web site. In essence,
homebuyers see everything about you when they come to that state
page, even if they don't click to go to your site.
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Cost:
vary by state
$150/month or $1,800/year for:
Florida
$120/month or $1,440/year for:
California
Texas
$60/month or $720/year for other states
rate valid as of April 1999 and until modified
Our annual rate represents an enormous discount since
traffic to our site doubles every 6 months.
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Program 4:
Target the whole country
Show your services to all our visitors!
If your company serves most states or the whole county,
we have a package which can show your service to all our
visitors at a very affordable price (for example, for $1,200
your banner could be seen by about 56,000 distinct visitors*
with over 110,000 impressions during April 1999)
You can't find such a highly targeted advertising opportunity
at such an affordable price anywhere else.
*Note: Even if a visitor comes to our site many times during a
month, he or she is counted as only one distinct visitor.
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Since our site's many visitors come via our main page, and
since most visitors will end up viewing the properties in
one or more cities, we'll show your banner on 1)
our main page,
2)
the main page of Mortgage Directory, and
3) the property search pages. This ensures almost every visitor
sees your banner. To see what a property search page really is, you
can access a city page (for example, go to
Miami, FL)
and click on "View all residential properties in Miami". A page
will show up which contains properties in Miami, and that's a
property search page we are referring to. We'll place your company's
banner on the top of such pages.
Cost: $1,200/month or $14,400/year.
Our annual rate represents an enormous discount since
traffic to our site doubles every 6 months. That is,
if you pay $144,00 for the next 12 months now,
the $1,200 that
is allotted to the 12th month will get you a projected
220,000 distinct visitors* with over 440,000 impressions.
(The hit to the main page and the property search pages
during March 1999 represented 52,032 distinct visitors*
and 101,514 impressions.
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Cost:
$1,200/month or $14,400/year.
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