All Parkerhoward Properties products and services will be sold through multiple channels/agents, including affinity groups, various business channel partners, internet networking and contacting, as well as other non-traditional promotional methodologies. The brand molecule will define and position how Parkerhoward Properties is regarded by corporate entities, as well as by the competition. This all encompassing strategy provided by the Parkerhoward brandimage will define how to use the brand tools, how the targeted message is positioned as well as how all touch points needed to successfully market the Parkerhoward brandimage so that our clients profit from the brand experience. These branding blocks will provide complete turnkey “product” solutions to include everything necessary to launch, maintain, service, recruit, and grow the Parkerhoward brand experience as well as other associated products and relationships as they blossom and continue.
TO CREATE A BRAND PLATFORM THAT SUPPORTS, JUSTIFIES, AND POSITIONS THE COMPANY’S PHILSOPHY, TONE AND MARKETING PROWESS.
TO CREATE AN EXCLUSIVE CONCEPTUAL MARK, ICON OR LETTERFORM THAT CLEARLY DEFINES A TIMELESS AND SINGULAR BRAND COMMUNICATION PARADIGM.
TO CONSTRUCT A BRAND IMAGE SOLUTION THAT BECOMES SYNONYMOUS WITH THE COMPANY’S MARKETING AND SALES CULTURE AS WELL AS ALL OF ITS INTENDED GOALS.