Rod Rawlings specializes in residential and commercial real estate in Manatee and Sarasota counties, Florida. Services to buyers include determining their best financing options, family property requirements, optimum acquisition strategy, and identifying and showing all suitable properties -- no matter which brokerage firm, builder or owner has them for sale. Rod stays with the buyers throughout the process and represents their interests, negotiates the transaction, coordinates inspections and personally attends the closing.

Services to sellers include determining market value and strategic pricing, developing advertising and promotionals targeted to attract potential buyers, handling showings, confirming the qualifications of potential buyers and negotiating transactions. With an extensive background in computers, journalism and public relations, Rod provides sellers an extra marketing edge. For more information, go to http://www.rodrawlings.com